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DISCOVER AND REWARD

EXCEPTIONAL QUALITY COFFEE FARMERS

ORDER SAMPLES
BECOME A MEMBER
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Discover and Reward

Exceptional Quality Coffee Farmers

Become a Member
Order 2025 Samples
Order PCA Samples
Learn More About ACE

What’s Happening

Auction Calendar
Auctions
Jury Application
Ethiopia Jury Application
  • That’s a Wrap
    That’s a Wrap

    The Cup of Excellence (CoE) celebrated its 25th anniversary in 2024, recognizing 79 first-time winners, including Miguel Padilla Chinguel from Perú. ​ Membership for 2025 is open with new benefits. […]

  • Cup The World 2024
    Cup The World 2024

    Join Cup of Excellence in cooperation with The Specialty Coffee Association as we present the top award-winning coffees of 2024. Cup of Excellence is the world’s premier competition for excellence […]

  • Taiwan Hosts Its First Cup of Excellence, Showcasing Exceptional Specialty Coffees
    Taiwan Hosts Its First Cup of Excellence, Showcasing Exceptional Specialty Coffees

    Houston, Texas (Sep 10, 2024), With 4 coffees scoring over 90 points at its first Cup of Excellence competition, it is evident that the Taiwanese coffee sector is rapidly advancing […]

  • Cup of Excellence® Continues its Farmer Support with Record Breaking Auctions
    Cup of Excellence® Continues its Farmer Support with Record Breaking Auctions

    Houston, Texas (August 28, 2024), After a year hiatus, the Ethiopian Cup of Excellence auction set another Cup of Excellence high mark. Angelino’s, a Los Angeles specialty coffee roaster placed […]

Insights from Industry Leaders

  • The vital role of buyers in supporting farmers and the coffee industry.
  • Strategies for differentiating coffee companies in a competitive market.
  • The importance of education and storytelling in selling premium coffee.
  • The benefits of public cuppings and community engagement.
  • Insights into marketing and selling high-priced, high-quality coffees.

Use the code:

Ethiopia2024

and get a discount of $35.00 on your

Ethiopia COE sample set.

 

The code is valid until Sunday, May 19th.

Valid only for COE Ethiopia Sample sets and

ACE membership renewal.

What we do for

Coffee Producers

Coffee Buyers

Coffee Lovers

Rigorous Juried Cup of Excellence Competitions

Intensive Sensory Educational Training

Certified Coffee Lab

International Marketplace

See what our members are saying:

  • “We have been fortunate to be able to purchase COE winner lots and bring them to our corner of Europe...Sharing these exclusive coffees with other coffee enthusiasts is one of the best parts of our day.”

    Jordan Dabov DABOV SPECIALTY COFFEE - Sofia, Bulgaria

  • "COE has always played a huge role in our company. Our goal is to buy a lot from every auction and attend as many juries as possible. We would like our baristas and customers to enjoy the great quality of COE coffee, both served in our stores as black coffee and by the bag to bring back home."

    Synøve Nesøen KAFFEBRENNERIET - Oslo, Norway

  • “I respect ACE since the top of the specialty coffees are rewarded and available for me to buy. I could not find them if the competition did not exist.”

    Nikos Psomas MOKKA COFFEE - Athens, Greece